These Butterflies Can Book

these butterflies can bookRecently, while in Brooklyn, I wandered into a little toy store called Matt & Juliette. There, I discovered some neat-o wind-up butterflies by Seedling. The clerk at the toy store explained that some people like to put the butterflies inside birthday cards. When the recipient opens the card, the butterfly flutters out. If it works for cards, I thought, it’ll totally work for books! I immediately purchased a pair to test out. They retail for $3 each and come in 4 different colors and styles.

magic butterflies by seedlingAs you can see, the toy is pretty simple. You hold one half and twist the other half. This motion winds the 2 rubber bands, which ultimately propel the toy skyward.

butterfly toyThe directions warned that winding the rubber bands too tightly could cause them to snap. This is true. Over the course of 20 test flights, we broke 2 rubber bands. But there are two spare rubber bands in each package, so no problem! Alas, one of the plastic hooks on the smaller butterfly snapped within 5 minutes, rendering the toy useless, but the other one held out just fine. Ready to see a butterfly in action?


There’s no denying it. It’s fun to have a butterfly sail out of a book. But the toy is erratic. Sometimes it flutters around the table, sometimes it dives to the floor, and sometimes it tears out of the book and zooms away like a bird.


There is absolutely no way to predict, or manipulate, the butterfly’s path out of book. Especially when it decides it wants to attack you.


The erratic flying made me wonder if this toy would freak out kids. So I tested it out on my unsuspecting children (ages 5 and 7). They loved it! There was no flinching or shrieks of alarm when a butterfly suddenly flew out of the book. In fact, they took turns winding it up and releasing it from their hands. This made me realize that the toy is a simple machine, and might work at a STEM program too.

In short, for $3, this is an inexpensive piece of magic for your next story time or program. Just make sure to buy extra butterflies in case the plastic breaks. Happy flying!