Welcome Back, Potter

welcome back potterIt’s Harry Potter week at Pop Goes the Page! Harry Potter and the Cursed Child, Parts 1 & 2 will be released this weeked, and there will be launch parties and countdown events galore. I thought it would be helpful to compile all of Pop’s Harry Potter posts and projects, just in case you find something that might come in handy at your wizardly celebration.

Perhaps our most popular Harry Potter post is Magical Miniatures. It’s an interview with¬†Sally Wallace, a miniaturist and artist who constructs astounding Harry Potter dollhouses and miniature scenes. Feast your eyes on Hogwarts!

greenhouse1 smallerHowever, if your magical real estate aspirations need to be on a slightly smaller scale, try this Gothic votive castle. See the greenhouse to the left of the castle? Peek inside and you’ll see that the mandrakes are ready for re-potting!

greenhouse3 smallerHerbology continues with this little dried herb amulet

amulet smallerAnd these dashing, yet simple, snapdragons. You only need a paper cup, construction paper, and pipe cleaners (more ambitious gardeners can try these magical “growing” box gardens).

get-snappy smallerAnother Harry Potter post I dearly love is this suitcase boggart. I designed it for a Defense Against the Dark Arts table. The secret to making the suitcase thump and bump convincingly? A battery-operated pet toy called “The Weazel Ball!”

the-perfect-boggart smallerWe’ve also made plenty of dragon and monster projects in the past, from this food chain to a black light tin foil dragon. Representing the forces of good, however, is this phoenix puppet. You can make it out of a tissue box, and stroll around with it cradled in your arms.

fantastical-phoenix smallerMoving on to school supplies, try these simple, but immensely popular, quill pens.

quill-pens smallerAlso necessary for any Hogwarts student is an inexpensive PVC pipe wands (with your choice of core, of course). There are also flying books, and things that fly OUT of books.

these butterflies can book

And don’t forget your wrist owl to deliver the mail! This handsome little fellow is made out of a toilet paper tube and pipe cleaner.

owl

Once your school supplies are assembled, hit the classroom with the Chemistry of Magic!

chemistry-of-magic-web- smallerOr, learn some smaller spells. A pair of Slytherin students joined us at our School for Scoundrels program and taught kids Aparecium, Furnunculus, and Inanimatus Conjures. But Confundo was definitely the most popular.

There’s also this post, which features a DIY Harry Potter party put together by Hope, our kid tester. Here, you’ll find inexpensive decor ideas, templates, recipes, and useful links.

brick wallAnd what would Harry Potter be without some treats? Check out the gourmet pumpkin pasties crafted by Melody Edwards, a Princeton University graduate who is currently in culinary school. They were yummy. Yum-MMY!

happy birthday harryThose wanting a more academic perspective on Harry Potter (not to mention a look at some goodies from our rare books vaults) should check out the Harry Potter and the Mystery of the Author’s Name post on Cotsen’s curatorial blog. It shows the different ways J.K. Rowling’s name has been spelled (and misspelled!) over the years.

If you’re wondering about the image that started this post (like how I magically manage to appear 9 years younger?), it’s a promo photo from a Harry Potter event we hosted in 2007. You can read more about the image, as well as some of my hints for promoting programs, here.

Promoting Programs

U.S. 1 cover 2007_2

Image courtesy of U.S. 1

Q: Do you have any suggestions for promoting programs on a small budget?

Sure! I’ll start with the obvious ones first, and then move on to the not-so-typical. These days, the go-to promotional mechanism is online media – Facebook, Twitter, Instagram, blogs, etc. Lower tech options are to make door signs, or put out a stack of flyers so people can grab one and stick it on their fridge. Once, for a major event at a children’s museum, I took over an entire bulletin board, adding updates to it in creative ways. I would see families stop by during visits to see what was new.

E-mail notifications are also a great ways to get the word out. We run our e-notification list through a University listserv service, but you can use the Contact Group mechanism in Microsoft Outlook (go to Contacts tab > New Contact Group):

outlook contact group screen grabI believe Google has some Group Mail options too. One very, very important thing to remember when sending group mailings? Only insert the e-mail addresses in the bcc (otherwise known as the “blind copy”) field! Otherwise, everyone on the list is going to see the addresses, which leads to privacy issues.

Press releases to local newspapers (and online news sources) are also a great way to get the word out. Here are my 4 rules for press releases:

  1. Keep it short.
  2. Include your contact information in the release.
  3. In the subject line of the e-mail, include the date the program is happening. This helps the editor file it more effectively, increasing your chances of having it run.
  4. Send the release at least 3 weeks in advance. Newspapers have crazy publishing schedules. Give them time to put your press release in place.

But my BIG hint when it comes to press releases is to include a promo photo. Most newspaper calendar listings include a smattering of photos. Nab one of those photo spots! Your promo photo does not have to be elaborate. Here, for example, is the photo for a 2007 Harry Potter event.

princyclopedia harry potter promo photoThat’s a donated graduation robe, a witch hat from the Dollar Store, and some goop I bought from a gumball machine for 50 cents. The photo ended up running in 5 local publications. How about this one for a 2011 Lightning Thief event?

princyclopedia lightning thief promo photoI’m wearing a bed sheet tacked together with hot glue, an old curtain, some costume jewelry, and a fake ponytail I bought on Amazon (which made a comeback for my Victorian Tea costume, woot woot!). That’s a paper puzzle of the Empire State Building. Oh, and I’m 6 months pregnant.

If you don’t feel like being the subject in the photo, you can always ask your co-worker, significant other, relative, or neighbor to pose. Here’s my student assistant Katie McGee in 2009. Isn’t she an amazing Alice?

princeton packet princyclopedia alice in wonderland photo by Mark Czajkowski

Courtesy of the Princeton Packet, photo by Mark Czajkowski

You can ask kids to pose too (with parental permission of course). This lad is gearing up for A Day in Digitopolis, our massive math event, which you can read about here and here. If you do photograph kids, be prepared to take lots of photos very quickly. Kids can get wiggly, distracted, bored, or suddenly shy. Also, the fewer props kids have to handle, the better.

a day in digitopolis promo photoYou can also use objects for your promo photos. When we did a Richard Scarry creative car-building program in 2015 (read about it here), I couldn’t use an image from his books, nor could I pose a person as a car. So I sculpted Mr. Frumble’s pickle car out of an oatmeal container:

cars and trucks promo photoIt took some time to make (especially that fedora) but it paid off! The photo ran in quite a few places, including a highly visible pop-up box in Town Topics, one of our local papers.

Town Topics, February 25 2015 edition

Mr. Frumble enjoyed an encore performance when we took the program to the Eric Carle Museum of Picture Book Art (you can read about that here). His final destination? Jeanne Birdsall’s studio in Northampton. I am pickle green with envy because he’s totally going to get to read the final Penderwicks book before I do. Lucky pig. Jeanne sent me this shot of Mr. Frumble happily zipping along under blue skies and puffy clouds.

mr. frumble in northampton

Photo by Jeanne Birdsall

By the way, the goat on the left is from Jarrett Krosoczka’s picture book, Punk Farm. It’s hand-painted by Jarrett himself (and as a quick aside, check out this fantastic timeline of his childhood artwork – wish I had saved mine!).

You don’t have to spend hours hand-crafting an object for a promo photo. Here, for example, is a photo for our annual 350 for 50 writing contest. I borrowed a typewriter from a colleague, put it against a red background, and voila! A lovely, bold photo.

350 for 50 typewriter pop

If you do send a promo photo to a newspaper, make sure the photo is high resolution (300 or higher). Anything lower will blur when they print it, and they won’t use it. If you’re taking the photo with your phone and it only captures images at 72, that’s OK. Just leave the image as large as possible. My phone shoots in 72 and the resulting image is 34″ x 45.” The newspapers can shrink a large, low resolution file down and still print it. But 300 is really the ideal.

If you’re having an event, starting a new initiative, or just have something of interest to the community, you can always call newspapers and pitch an idea for a story. That is how my student assistant Emily Garcia and I ended up on the cover of Central New Jersey’s publication U.S. 1. Michele Alperin wrote a fantastic feature article about the event as well, which you can read here.

U.S. 1 cover 2007_2

Image courtesy of U.S. 1

Another local newspaper, the Princeton Packet, would often (and very graciously) premiere our annual literary extravaganza with a “sneak peek” article. Like U.S. 1, they would send a photographer to take a couple of fun photos to run with the article. Sometimes, one of those photos would end up on the cover of TimeOFF, their weekend insert! Here’s one of their 2010 photos from an article on Treasure Island. Aye, that’s Katie McGee again, this time sporting an eye patch and carrying a old shovel from my neighbor’s garage.

princeton packet princyclopedia article photo by Mark Czajkowski

Courtesy of the Princeton Packet, photo by Mark Czajkowski

A word of advice…if you do decide to suggest an article to a newspaper, choose your topic wisely. Don’t call the editor all the time, pitching every single program you’re offering. Pick and choose, and don’t be discouraged if he/she declines.

One final bit of unusual promo? The windows of local stores. We have a stupendous family-owned local toy store called JaZams (here is pictorial confirmation of their awesomeness). In 2013, they not only agreed to host an activity table at our Journey to the Centre of the Earth event, they let us promote the event in one of their picture windows! Katie and I gathered all the dinosaur, geology, cave, Jules Verne, and night creature related things we could find in their store and put together a thing of beauty.

jazams princyclopedia windowIn 2015, JaZams let us use the window again, this time for our Very Hungry Caterpillar food drive. If you’re wondering who created that beautiful poster, it was our very own Aliisa Lee, artist extraordinaire.

jaZams food drive window

Food drive title and art inspired by the work of Eric Carle.

The nice thing about the food drive was that every donated food item earned the donator a chance to win that gigantic stuffed caterpillar. One generous little girl came every week with new groceries to give. Pounds and pounds. And she won, too!


I always love getting questions from you guys, so keep ’em coming! danas@princeton.edu

Weird Books

weird books I’m over on Cotsen’s curatorial blog today, sharing a collections education program we did with 9-12 year-olds. The program was titled “Weird Books,” and our goal was to show kids the unusual formats books can take (including this miniature book housed in a walnut shell). Intrigued?

Click here to go to the post!

Can’t get enough special collections stuff? You might be interested in this post on a pricey little doodle, this post in which I get to pet Charles Dickens’ writing desk, this post on what appears to be an ancient code (but is not), and this post about the very first Jemima Puddleduck stuffed toy.